Mason & Sons — Branding (Logo & logotype concept)

—Satisfying the sartorial needs of Gentlemen, of all ages across the world who appreciate British style, London, Mayfair.

The company aims to bridge the gap between old school craftsmanship and modern technology, offering personal service and excellent products, along with a simple ordering process and convenient delivery. The business is founded on the knowledge and experience accumulated during David Mason’s long career in Savile Row bespoke tailoring and shirtmaking, and his understanding of the needs and desires of the luxury consumer.

It is driven by a passion for great British design, and the deepest respect for the history and heritage of the brands that he works with and the artisans who craft the products. Our brief was to create a logo and logotype that epitomised the quintessential British heritage and luxury reminiscent of Saville Row and Mayfair.