THE FRONT — ‘RR’ Installation
—Evolving the RR logo into something tangible and dominant of the room provided an interesting approach to ‘branding’ the room.
It’s perceived differently in different positions around the space, looking fully formed as you enter the doorway and then warping over the surfaces as you move inside and visually effective.
This was a chance for a clever solution and to create something new within the space. We created something that demands rider’s attention, that’s worthy of a photo, and that will ensure the Ramp Room continues to evolve alongside the rest of the ever-improving skatepark.