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We believe a brand is not just a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service or company —

We believe a brand is not just a logo. A brand is not a corporate identity system; it’s a person’s gut feeling about a product, service or company – because it depends on others for its existence. It is not what you say it is; it’s actually what they say it is. The foundation of brand is trust – customers trust your brand when their experiences consistently meet or exceed their expectations.

We believe there are two sides to branding: strategy and creative. We do both. We also believe that the strategy informs the creative. The constant checking throughout the process enables us to fine-tune our approach and deliver the most robust, future-proof solutions.

We believe we’ve learned our trade by putting the hours in, we understand we can’t be good at everything, which is why we collaborate with other leading professionals to fulfil our clients’ needs.

It could be copywriting to photography, marketing and PR, through to installations, events, illustrations and handmade products. We believe we’ve learned our trade by putting the hours in, we understand we can’t be good at everything, which is why we collaborate with other leading professionals to fulfil our clients’ needs. It could be copywriting to photography, marketing and PR, through to installations, events, illustrations and handmade products.

We believe that differentiation has evolved from a focus on ‘what it is’, to ‘what it does’, to ‘how you’ll feel’, to ‘who are you’.

While features, benefits, and price are still important to people, experiences and personal identity are now even more important.

branding agency dorset