Visual Communication is capable of giving meaning to so many things, for so many people in so many different ways —
A brand is not a corporate identity system; it's a person's gut feeling about a product, service or company — Because it depends on others for its existence. It is not what you say it is; it's actually what they say it is. The foundation of brand is trust – customers trust your brand when their experiences consistently meet or exceed their expectations. Meaning that all the touch points needs to align with the 'branding'.
Branding shouldn’t be an afterthought, but a driver for innovation and a platform for the long-term survival of your venture. Your business is not an entity but a living organism. Ditto your brand. Alignment, not consistency, is the basis of a living brand. It is important that the sales aspect and marketing actions all correlate with the brand message, that we don’t try to sell product, rather inspire brand followers to buy the product.
And that means’ it's an exciting time for all, brands can now be behind something truly original and inspirational, going far beyond just marketing a product. This is surely one of the underlying key arguments for well crafted and targeted branded content.
We also believe that the strategy informs the creative. The constant checking throughout the process enables us to fine-tune our approach and deliver the most robust, future-proof solutions. We believe differentiation has evolved from a focus on 'what it is', to 'what it does', to 'how you'll feel', to 'who are you'. While features, benefits, and price are still important to people, experiences and personal identity are now even more important.