The Front Skatepark Charity — Rebrand

—The Front Skatepark is a local community project that we hold close to our hearts.

In 2011 an all-new charity committee was put in place, and Supreme—DBA was tasked with rebranding the park. The Front Skatepark is a local community project that we hold close to our hearts – as we are riders ourselves, and also have years of experience in the action sports industry having owned and run market-leading brands, the Front Skatepark is our pro-bono branding project and we also volunteer help and marketing advice there.

Originally built in 2001 to initial success, the park went through highs and lows, and unfortunately just under two years ago the skatepark was close to being shut down – the ramps were in a bad state, the venue was running at a loss, and the user numbers were way behind. But people knew that the potential for The Front was still there.

Research and Development
Naming
Creation of the Big Idea and Vision
Creation of Values and Personality
Creation of Brand Strategy Document

Creation of Brand Elements
Logo and brand icons
Brand Management
Brand Font Family
Tone of Voice

Brand Colours
Stationery
Signage
Social Media Identity kit
Promotional Elements

Brand Guidelines
Website
Photography
Print
Apparel